Contributions:

Branding, campaigns, content systems, asset creation, creative team leadership, implementation and training.

As Creative Director at Levin Rinke Realty, I lead brand expression across marketing, campaign development, digital, print, photography, social, sales materials and training materials and recruitment. I direct internal and external creatives, shape the visual standard across all touch points, and helped evolve the brand into a more premium, consistent, high-performing system.

I Currently Lead:

  • Brand Evolution

  • Campaign concepts

  • Listing and property marketing

  • Social/content direction

  • Tool and asset implementation

  • Photography, video & illustration direction

  • Print collateral

  • Website / digital experience

  • Team leadership

  • Creative operations

View The Levin Rinke Branding Guide

Brand Evolution

In 2021 Levin Rinke rolled out a full rebrand to highlight and celebrate 30 years serving the greater Pensacola area. The challenge was not creating one-off, eye-catching pieces, but elevating the entire brand into a more cohesive, premium, scalable system. I established clearer visual rules, improved hierarchy and consistency across materials, and brought stronger art direction to every client-facing touchpoint.

Levin Rinke Rebrand Video

Results

In 2020 Levin Rinke closed out the year in roughly $525 million in sales and by the end of 2025 we were just short of $1.2 billion. Is this because of our marketing efforts? I tell the shareholders that jokingly, but there are a lot of different factors that go into that kind of success. Did it help? Absolutely. We went from a company that could be (and was) mistaken for a law firm to a highly visible, award-winning brokerage and the leader in our market.

Another impactful result of our rebrand was that we built repeatable standards that keep quality at scale and prove that a high-output environment can look good with consistency, and continue to grow with the company.

Before: inconsistent, utilitarian, asset-by-asset marketing. After: a more intentional brand system with clearer hierarchy, stronger imagery, and a more premium, recognizable experience.

Awards / Accolades